{"product_id":"byo™-sulfate-free-botanical-purifying-shampoo-1l-1000ml-33-8-fl-oz","title":"BYO™ Sulfate-Free Botanical Purifying Shampoo 1L\/1000ml (33.8 fl. oz)","description":"\u003ch2 data-start=\"404\" data-end=\"672\"\u003e\u003cstrong data-start=\"404\" data-end=\"672\"\u003eAdvanced sulfate-free cleansing system developed to prepare the hair fiber for high-performance straightening and professional treatments. Powered by BYOPLASTIA Technology™, it gently removes impurities and buildup while preserving the natural balance of the hair.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"674\" data-end=\"966\"\u003eBYO Shampoo is a professional-grade purifying system designed to optimize the performance of glyox-free straightening treatments. Its advanced formula promotes effective cleansing without stripping essential lipids, ensuring the hair remains balanced, soft, and ready for technical processes.\u003c\/p\u003e\n\u003cp data-start=\"968\" data-end=\"1162\"\u003eEnriched with Brazilian botanical actives and conditioning agents, it helps improve manageability, enhance natural shine, and support uniform product absorption during the straightening service.\u003c\/p\u003e\n\u003cp data-start=\"1164\" data-end=\"1295\"\u003eThe result is clean, balanced, and perfectly prepped hair — essential for achieving consistent, high-performance smoothing results.\u003c\/p\u003e","brand":"Vitta Gold Cosmetics","offers":[{"title":"Default Title","offer_id":52316803924255,"sku":null,"price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0245\/6325\/3282\/files\/MOCKUP-BYO_Shampoo-1000ml-30012026.png?v=1776087559","url":"https:\/\/www.vittagold.com\/fr\/products\/byo%e2%84%a2-sulfate-free-botanical-purifying-shampoo-1l-1000ml-33-8-fl-oz","provider":"Vitta Gold Cosmetics","version":"1.0","type":"link"}