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Silk Express is the ultra-fast Brazilian hair treatment powered by advanced Taninoplastia technology—redefining speed and performance in professional straightening. Designed for maximum efficiency, Silk Express delivers flawless smoothing results in record time, with healthy hair and formaldehyde-free precision in every application.
Key Features:
Key Features:
Description
Silk Express is a premium salon-grade taninoplastia treatment developed for ultra-fast straightening on all hair types—including thick, frizzy, or resistant hair.
Powered by Organic Tanino Fusion Technology™, it delivers immediate smoothness, frizz control, and long-lasting discipline—while nourishing and sealing the hair fiber from root to tip.
Formaldehyde-free and rich in natural actives, it enhances shine, boosts softness, and protects the hair's integrity—offering exceptional results in just minutes and transforming salon productivity.
How to use it
Wash the hair with Silk Express Shampoo and dry completely. Divide into sections and apply Silk Express Protein evenly from roots to ends. Leave on for 30–40 minutes, rinse 50–100%, blow-dry, and flat iron each strand 8–15 times at 220–230°C*. For best results, finish with Silk Express Mask for 5 minutes, rinse, apply Silk Express Conditioner, and complete the treatment with Silk Express Finishing Serum and blow-dry.**
**Adjust these steps based on hair analysis and desired results.
Expected results
Instant smoothing, radiant shine, and flawless discipline—without compromising the hair’s structure. Expect deep hydration, frizz elimination, and a silk-like finish in just one session. Clients notice the difference, return faster, and elevate your reputation.
Amino Fusion Exclusive
Color-Safe System
Nanoplastia Technology
Flawless Straightening
CPNP & FDA Certified
Description
Nanoplex Arginina™ is a premium salon-grade nanoplastia treatment designed for flawless straightening on all hair types—including blonde, bleached, or chemically treated hair.
Powered by Amino Fusion Technology™ and a blend of 10+ essential amino acids, it delivers long-lasting smoothness, deep nourishment, and internal hair strengthening.
Formaldehyde-free and safe for fragile or previously treated hair, it enhances shine, eliminates frizz, and preserves color for up to five months—elevating salon services and client loyalty.
How to use it
Wash the hair with Nanoplex Arginina Shampoo and dry completely. Divide into six equal sections and apply the Nanoplex Arginina Protein evenly. Leave on for 40–60* minutes, rinse 60-100%*, blow-dry, and flat iron each strand 10–20 times at 230°C*. Rinse, apply the Nanoplex Arginina Mask for 5 minutes, rinse again, use Nanoplex Arginina Conditioner, then finish with Nanoplex Arginina Serum and blow-dry.
*Adjust this steps based on hair analysis and results wanted.
Expected results
Instant softness, mirror-like shine, and long-lasting smoothness—without damaging the hair’s internal bonds. Expect deep repair, controlled frizz, and enhanced color tone in just one session. Clients leave impressed, return loyal, and recommend you with confidence.
Organic Tanino Fusion
Fast & Safe Formula
Taninoplastia Technology
Silk-Smooth Finish
CPNP & FDA Certified
How Nanoplex Arginina Works?
How Silk Express Works?
Seals the hair with organic tannins for instant smoothness and frizz control.
Title
Seals cuticles flawlessly with tannins—no bond breakage, just shine and smoothness.
Title
Smooths and disciplines even the most resistant hair—fast, safe, and effective.
Title
Delivers visible, lasting results that keep clients coming back.
Absolutely. It smooths the hair using amino acids and proteins, without breaking bonds or causing long-term damage. No formaldehyde, no aggressive chemicals.
Is it safe for pregnant clients or children?
Yes, it's formaldehyde-free and non-toxic, making it safe. Just like any professional hair care service, we recommend consultation before use.
Will it change the natural structure of the hair?
No. It doesn’t break internal bonds. It temporarily realigns the fiber while treating and smoothing the outside, with no permanent alteration.
How long does it last? Can I reapply anytime?
It lasts 3 to 6 months, and yes, you can reapply anytime, even just on regrowth. No buildup. No damage. Just smoother, healthier hair.
Can I adjust the result—smooth or straight or curl definition?
Yes. The final look depends on temperature and technique. Go for ultra-straight, natural smoothness, or defined frizz-free curls.
Does it penetrate or just coat the hair?
It penetrates the cortex, treating the fiber from the inside. Heat seals the actives in, so results last longer and hair stays stronger.